Meet Our Team Of Talented Individuals
Driven, passionate, and purpose-led, we’re the people behind the mission, working together to create real impact.
president
Asif Kasim
Asif A. Kasim is the Founder and Principal of Integrity Tree Financial Inc., a Canadian financial services firm dedicated to helping individuals, families, and small businesses achieve long-term financial clarity and stability. With over two decades of experience in the insurance and financial services industry, Asif specializes in cash flow optimization, investment strategies, and wealth protection solutions tailored to the unique needs of each client. He brings a passion for financial literacy and community empowerment into every client interaction, with a deep understanding of how education can change lives. His work is rooted in ethical advice, transparency, and building relationships that stand the test of time.
Beyond his professional pursuits, Asif is deeply committed to giving back. He founded the Integrity Tree Foundation to create meaningful change in the lives of youth, seniors, newcomers, and the underserved. Whether through mentoring programs, charitable events, or financial education initiatives, he is focused on creating pathways to opportunity for those who need it most. A proud family man and lifelong learner, Asif blends his love of people, purpose, and progress into everything he does.
BOARD MEMBER
Irfaun Kasim
Irfaun is a proven leader with expertise in project management, strategy development, process improvement, enhancing customer experiences, and driving transformative change across organizations.
He is armed with a unique blend of business and technical acumen, as well as exceptional interpersonal skills that have served him well throughout his career.
Irfaun lends his expertise as a board member of Integrity Tree Foundation, continuing to champion making a meaningful, positive impact on the lives of others.
BOARD MEMBER
Sadiya Qureshi
Sadiya Qureshi is a long-time resident of Pickering and the current Director of Business Development and Member Services with the Ajax-Pickering Board of Trade.
As a former business owner, Sadiya has spent over a decade building a successful business known for its excellence in sales, service, and client relationships. Her leadership extended beyond her own company — she was the founder and former president (2012–2016) of the Durham Chapter of the Real Estate Staging Association (RESA) and a past president of the Durham Contact Business Exchange.
Throughout her career, Sadiya has demonstrated a deep commitment to supporting local entrepreneurs and fostering meaningful business connections.
Board member
Saeed Khan
Saeed Khan is a Toronto-based product leadership expert with over 25 years of experience in B2B technology. He brings deep expertise in strategy, team development, and community building to his role as a director Integrity Tree Foundation. As the founder of Transformation Labs and co-founder of ProductCamp Toronto, Saeed has a long track record of creating spaces for learning, connection, and leadership development. His passion for mentorship and collaboration makes him a strong advocate for mission-driven impact and organizational growth.
Board member
Ashley Crichton
With over 15 years of professional experience in various social and educational industries, joining the Foundation as a Board member is a natural extension. I am excited to bring my genuine passion of helping people by sharing knowledge and building connections to social and community resources to help guide our foundation’s mission and make a tangible impact in our community. I am passionate about sharing financial literacy knowledge to help our youth and newcomers prosper in today’s world, and am honoured to contribute my skills to this cause. When I’m not networking around Durham Region, you can catch me sipping coffee and reading a great book, cheering on my daughter at her gymnastics classes or jiu jitsu competitions, or enjoying special time with my family.